About Freshto
Built by people who have spent their careers in retail operations
Freshto is a Polish software company founded by the team behind C4R (Consulting for Retail), a retail consulting practice. We built Freshto because every chain we worked with had the same gap: expiry control ran on paper, chat and memory, and no ERP covered it.
Where we come from
C4R advises grocery and FMCG chains on store operations, assortment and category management. In project after project the same picture came up: expiry dates were checked by walking every shelf, write-offs were accepted as a cost of doing business, and the head office could not see what happened on the floor.
Freshto is our answer: a focused product that gives every store a short morning list, applies markdown rules the chain sets, and shows the result in one dashboard. We ran a two-store pilot in a Ukrainian grocery chain in November 2024 and published the method and the numbers. C4R acts as reseller and implementation partner.
FRESHTO Sp. z o.o. is registered in Bydgoszcz, Poland. We work with chains in Poland and the EU, Ukraine, and Kazakhstan and Central Asia. The product was supported by the Connect Poland Prize acceleration programme, co-financed by the European Union.
How we work
Numbers with a source
We publish only what we measured, and we publish how we measured it.
Self-service first
A store should be able to start on its own, without waiting for an onboarding team.
Built for the floor
The app is designed for a cold room without signal and a busy morning, not for a demo.
Less waste
Every product sold before its date instead of thrown away is good for the store and for the planet.
Where we are going
Expiry control is the foundation. On top of it we are working towards:
Waste and ESG metrics
Food saved and write-offs avoided per store, as a reportable figure.
Donation instead of waste
Routing products that will not sell to food banks before their date.
On-shelf availability
The same morning-list discipline applied to gaps on the shelf.
Loss forecasting
Predicting which products will be written off and suggesting earlier action.
Company
- Legal entity
- FRESHTO Sp. z o.o.
- Registered office
- Obrońców Bydgoszczy 1, 85-054 Bydgoszcz, Poland
- Registry
- KRS 0000983486 · NIP 9671457642
- Origin
- Founded by the C4R retail consulting team
- Markets
- Poland and the EU, Ukraine, Kazakhstan and Central Asia
- First published pilot
- November 2024, 2 stores
EU co-financing
The Freshto project was supported under the Connect Poland Prize acceleration programme, co-financed by the European Union from the European Regional Development Fund. The full statement is in the footer of every page.
Talk to the team
Questions about the product, pilots or partnerships: we answer personally.